Selling a home in Auburn or Opelika starts with a plan for your property, your timing, and your next move. I’m Laura Sellers, Associate Broker and REALTOR® with Berkshire Hathaway HomeServices Preferred Real Estate. I help you prepare, price, and market your home, then work through the details from the first offer to closing.
Start with a complimentary market analysis
I review comparable sales, current competition, and your home’s condition and features to help you understand a potential selling range. I’ll also discuss how your timing and preparation plans affect the next steps.
No obligation to list. Share your property address and the best way to reach you.
On this page: Preparation & pricing · Marketing your home · Offers & closing · Client experience
Prepare and price with a purpose
I start by learning about your home and what matters most in your move. That includes improvements you’ve made, your preferred timing, and whether you need to buy another property.
Before listing, I help identify practical ways to improve presentation, such as decluttering, cleaning, lighting, and addressing visible maintenance items. I can recommend local service providers when you need help. The preparation plan should fit your property and budget.
For pricing, I compare relevant sales and homes competing for the same buyers. Differences in condition, layout, location, and updates matter. I explain the reasoning behind a suggested asking price so you can make an informed decision.
How I market your home
- Clear property information: I prepare the listing around the home’s actual features, improvements, and location.
- Photography and presentation: I coordinate listing photography and discuss the images and details that will help buyers understand the home.
- MLS and online exposure: I enter the listing in the local MLS and use my website and available listing distribution channels to make it accessible to buyers and agents.
- Video and social media: I use these channels to introduce properties and share useful local context. I’ll discuss the content appropriate for your listing.
- Showings and feedback: I coordinate showing arrangements and share feedback as it becomes available. Open houses and agent tours can be discussed as part of the property’s marketing plan.
Once your home is listed, I review activity and changes in competing inventory with you. If the response calls for an adjustment, I explain the options.
A practical example: looking beyond the asking price
Two similar homes may need different strategies if one is move-in ready and the other needs visible repairs. I help you weigh preparation costs, competing homes, and your timeline before deciding what to address and how to position the listing.
From offers to closing
I help you compare the full terms of an offer, including financing, contingencies, requested credits, and the proposed closing date. After you accept an offer, I help track deadlines, communicate with the people involved, and work through inspection requests and other transaction details.
As closing approaches, I help you stay organized for the final walkthrough, keys, and possession arrangements. If you’re buying and selling at the same time, those timelines are part of the planning from the beginning.
What clients have shared
“Laura was responsive, straightforward, and always willing to explain the process.”
— S. Duncan, excerpt from a published client review
Let’s talk about your next move
Call or text 334-332-7263, contact me, or request your complimentary market analysis.
Explore next: Seller tips & tools · Steps to buying a home · Auburn neighborhoods · Opelika neighborhoods
Berkshire Hathaway HomeServices Preferred Real Estate is the Official Real Estate Partner of the Auburn Tigers.
